SEO Audit & Plan

Introduction:

Cyber Hygiene is a company that provides cybersecurity services to businesses and individuals. They wanted to improve their online presence and attract more clients to their website. To achieve this, they hired our team to perform an SEO audit and create a plan to improve their overall SEO score.

Our Approach:

We started our work by conducting a thorough technical audit of their website. This audit helped us identify any technical issues that could negatively impact their search engine ranking. We also analyzed their website content, structure, and backlinks to gain a better understanding of their current SEO situation.

Based on our findings, we created a comprehensive SEO plan that included both on-page and off-page optimization techniques. Our plan focused on the following areas:

1. Keyword Research:

The first step in any SEO campaign is to identify the most relevant and high-traffic keywords that can be targeted. We conducted extensive keyword research to identify the most relevant keywords for Cyber Hygiene’s business. We also analyzed the keyword difficulty, search volume, and competition for each keyword to create a targeted keyword strategy.

2. On-page Optimization:

We optimized the website’s content and structure to make it more search engine friendly. This involved making changes to the website’s titles, descriptions, headers, and internal linking structure. We also optimized the website’s images and meta tags to make it easier for search engines to crawl and index the content.

3. Off-page Optimization:

Off-page optimization involves activities that take place outside the website, such as link building and social media marketing. We created a link building strategy to acquire high-quality backlinks to Cyber Hygiene’s website. This involved reaching out to relevant websites in the cybersecurity niche to request links back to Cyber Hygiene’s website.

4. Content Marketing:

Content marketing is an important aspect of any SEO campaign. We created a content marketing strategy to produce high-quality content that can attract traffic and backlinks. We created a blog section on Cyber Hygiene’s website and started publishing informative and educational articles related to cybersecurity.

Results:

Our SEO campaign helped Cyber Hygiene improve their online presence and increase their search engine ranking. Here are some of the key results achieved:

1. Improved Search Engine Ranking:

After implementing our SEO plan, Cyber Hygiene’s website’s search engine ranking improved significantly. The website started appearing on the first page of search results for the targeted keywords. This helped increase their visibility and attract more organic traffic to their website.

2. Increased Organic Traffic:

With the improved search engine ranking, Cyber Hygiene’s website started receiving more organic traffic. The website’s overall traffic increased by more than 50% within a few months of implementing our SEO plan. This resulted in more leads and sales for the company.

3. Higher Conversion Rates:

With the increased traffic, Cyber Hygiene’s website also experienced higher conversion rates. More visitors started converting into leads and customers, resulting in a significant increase in revenue for the company.

Conclusion:

In conclusion, our SEO campaign for Cyber Hygiene was a success. We helped the company improve their online presence, increase their search engine ranking, and attract more organic traffic to their website. Our comprehensive SEO plan included a range of on-page and off-page optimization techniques that were tailored to Cyber Hygiene’s business needs. As a result, the company experienced a significant increase in revenue and is now better positioned to compete in the highly competitive cybersecurity industry.

Client Industry – Cyber Security

Project – SEO Audit & Plan