Twitter Ads for Real Estate

PROJECT DESCRIPTION

This project was to promote our clients’ services on Twitter. The campaign was targeted at Real Estate brokers and agents. Our goal was to generate engagements on our tweet which would eventually result in generating a couple of leads. The campaign was targeted at Canada in addition to interest-based targeting. The ads were only shown on mobile devices and saw the highest number of engagements on iOS devices. We also made sure that the conversion tracking is installed properly and the right events are getting tracked.

What did we learn?

The audience on Twitter is often overlooked while this audience is really good with their finances compared to any other social media platform. If the product is good and offers value, this audience is more likely to make an order as many are entrepreneurs, investors, small business owners, etc unlike on Snapchat or Instagram where we can find more people in their teens or early twenties. This audience sometimes could be relevant to the product but still is not the final decision maker on the purchase. Finance Twitter is really big and has a lot of potential.

Goal: Generate leads

Engagement rate: 6.51%

Cost per engagement: $0.05