Influencer marketing has become increasingly popular over time, and for good reason. As it turns out, consumers tend to believe influencers’ reviews of items more than those of celebrities, and this rule also holds true for the cannabis industry.
Knowing which cannabis influencers to follow is crucial in an industry that is flooded with new strains and products to try, which occasionally can feel overwhelming to even the most experienced smokers.
Since cannabis became legal in Canada in October 2018, the subject has gained a lot of steam in recent years. Here is a list of Canadian influencers you might want to follow for the next best ‘trip’. These influencers use their platforms and voices to inform and educate about cannabis use and share recommendations, such as which CBD oils and edibles to try.
This multi-talented visual artist and creative director from Toronto is a Canadian cannabis influencer. She has a penchant for alluring earth-tone palettes, which makes scrolling through her page a true pleasure. Vee doesn’t hold back while discussing how cannabis has helped her medical condition. This cannabis influencer is a role model in the cannabis and creative industries and a voice for people with disabilities. She has over 8.8k followers on Instagram.
Natasha Raey is a philanthropist and serial entrepreneur whose main areas of interest are medical marijuana, women’s empowerment, and healthcare. Natasha was not only one of the founders of Lift Cannabis Co., the premier source for cannabis-related information in Canada, but she also launched Cadence Health Centre, a multi-disciplinary health centre and compounding pharmacy in downtown Toronto. She has 13.8k followers on Instagram.
Pat has been experimenting with and preparing cannabis-infused foods for more than 15 years after learning about the herb’s benefits as a teenager. The chef has spent the last four years working hard to establish Munchy Brothers, a brand that sells products that have been infused with cannabis to customers. This enables someone to transform any regular meal into delicacies. Pat regularly shares photos of his delectable cannabis-infused dishes in his feed.
This cannabis influencer from Canada is also a creative force. Candace is a Toronto-based photographer who specializes in striking still life and portrait photography. She established Cos Studios, where she works on her photography and other creative projects. In addition to directing creative shoots for brands and independent business owners, Candace adores using cannabis in all of its forms.
Seth Rogen, a Canadian comedian, writer, director, and producer, has been a pioneer in the cannabis industry for years, and his Instagram is a manifestation of that. He posts photographs of the cannabis plants he grows at home and his most recent interest, ceramics, in addition to updates about his signature brand Houseplant with Canada’s Canopy Growth Corp. Rogen has received a lot of attention because of his pottery skills, and for a legitimate reason. He often crafts plant pots, vases, bottles, and ashtrays.