PROJECT DESCRIPTION
The goal of the campaign was to generate purchases by retargeting customers who already subscribed to their email list. Hundreds of people had subscribed to the email list and didn’t need to be persuaded to install the apps or visit the website. They needed a reminder, and they needed an incentive. The best way to do this was through retargeting – showing ads on Facebook whenever they used their phones; or whatever other device they were using. The campaign had to be cost-effective, so we started with the lowest cost strategy, then moved onto cost cap, and finally tried out min ROAS going from lowest to most expensive bidding strategy.
Client Industry – Children Mobile Application + Website
Goal – Generate purchases on Mobile & Website
Project – Facebook Retargeting Campaign
Total Spent – $187,936.12
Overall ROAS – 5.53
Revenue Generated – $1,038,494.58
Project Information
- Client: NA (Confidential)
- Completed Date: December 2020
