With over 1B users, Facebook advertising can be a boon for businesses of all sizes, especially if you’re a personal trainer looking to grow your private training business. This post will tell you everything that you need to know about how to get the most out of Facebook ads for your fitness business.
Facebook advertising allows you to target a very specific audience with your ads. If you are a personal trainer and want to find clients, you could create an ad that targets people who live in the local area and are interested in health, fitness and personal training. Here is another example: You might be a personal trainer who specializes in helping women over 50 lose weight and get fit. In this case, your Facebook ad targeting strategy would be to create an ad that targets women who live in the local area and are interested in fitness and who fall under the age group 50+.
Examples of Facebook Ads for Personal Trainers
Campaign
It is highly recommended to set up a Facebook page if there isn’t any. And if it is already set up, great! The first step is done. There are three different kinds of campaigns you can start with:
a. Engagement
b. Messages
c. Lead Generation
We recommend this campaign as many times, personal trainers do not have their own website or if they do, it still needs a custom landing page and other optimizations which takes a lot more time. The campaigns mentioned above don’t require a separate website and leads can be generated on the Facebook platform itself. It could be as page likes, messages on your page or filling out the lead form which is offered by Facebook. The attention span of users is very less nowadays. So, this also helps to reduce the time to convert as users can make decisions within a few seconds. They don’t need to visit the website and fill out the form to get some basic info.
Ad set
The targeting initially can be really broad with just the location targeting. Select the radius of the location where you can operate and provide services, select the age group and you can launch the campaign. The first couple of dollars is all about getting the data so you can make better decisions on optimizing the campaign. Even if you don’t get any leads or conversions, that’s completely fine. The data you get for the first $100 can help you make decisions on how to generate a positive return on investment. We always recommend clients not to expect anything in the test phase. The test phase is all about learning the market than generating the results.
We can help you create a multi-step ad campaign that shows users your products and increases the chance of them converting. Get in touch with us today for a FREE quote on how we can help you increase your digital presence.