There’s no doubt that Facebook is a powerful platform. Not only can you use it to stay in touch with friends and family, but you can also use it to generate leads for your business especially real estate.
Thanks to Facebook’s extensive targeting options, you can easily target potential home buyers who are likely to be interested in purchasing a new property be it a house, apartment or condo. You can target your ads to the people in a specific area who are actually potential buyers. Facebook’s ad platform is very effective in terms of generating leads. In fact, real estate agents who use Facebook ads generate 66% more leads than those who don’t.
So if you’re looking for a way to generate more leads for your real estate business, then Facebook ads are a great option. Not only is it effective but it is also very cost-savvy. Imagine you get a list of 100 potential home buyers at the cost of $1000 and 2 of them ended up finalizing the deal through you. That’s you spending $500 for converting a lead into a buyer which is a lot less than the other marketing methods.
Facebook Lead Ad Generation Campaign
We ran a campaign for one of our clients and it generated really awesome results. The campaign was designed to get people who were interested in buying a home in the next 1 month to fill out a form. And it worked really well! We generated leads at a cost of $10 each. We had three different locations and if we exclude the cost of advertising to the expensive locations (which accounted for around 40%), our cost per lead was below $8.50.
Below we are attaching screenshots of the performance data:
– Cost per lead: $8.48
– Total leads generated: 76
– Total cost: $621.40
– Cost per lead: $16.04
– Total leads generated: 7
– Total cost: $112.31
– Cost per lead: $15.19
– Total leads generated: 18
– Total cost: $273.36
This is just one example to show you how powerful Facebook can be for real estate agents and brokers. If you’re looking for more information on how to use Facebook ads for real estate, then be sure to contact us today by filling out the form below and we can discuss further re how we can help you generate better business.